Let’s be honest: cleaning the microwave is one of the most dreaded kitchen chores. Baked-on splatters of sauce, stubborn grease, and the lingering smells… it’s a task we all put off. Scrubbing it feels like a brutal, chemical-filled battle.

We looked at this universal annoyance and saw an opportunity for a little bit of magic.

The Power of Vapor
The insight was simple: why scrub when you can steam? We designed “Angry Mama,” a charmingly furious little character you fill with a simple mixture of water and vinegar. Place her in the microwave, and as she heats up, the solution vaporizes, filling the interior with a powerful steam. This steam loosens every bit of grime and grease, and the condensation drips down, carrying the dirt with it.

A Global Phenomenon of Clean
After a quick heating session, you simply take Angry Mama out and wipe the microwave clean with a paper towel. No scrubbing, no harsh chemicals, just the natural power of steam and vinegar. The product was an instant hit, selling over 3 million units.

People didn’t just love how well it worked; they loved her personality. That scowling face resonated with anyone who has ever felt “angry” about cleaning. She became a viral sensation, a tiny, furious ally in every kitchen. Angry Mama taught us that the best solutions aren’t just effective; they can also be joyful, turning a tedious chore into a moment of simple, satisfying magic.