In Blog

Licensing or Launching? How to Choose Your Path to Market.

You have a working prototype in hand. What’s next? Most inventors face two primary paths. Understanding them is key to your strategy.

The Licensing Path (The “Royalty” Route)

  • How it works: You license your patent and prototype to an existing company. They handle manufacturing, marketing, sales, and distribution. In return, you earn a royalty (a percentage of sales).
  • Pros: Lower risk, lower upfront cost, faster to market, and you leverage an established company’s expertise and distribution.
  • Cons: Less control over the product’s final look and marketing, and potentially lower overall financial upside.

The Launching Path (The “Entrepreneur” Route)

  • How it works: You create your own brand. You secure funding (often via crowdfunding), manage manufacturing, and build sales channels yourself.
  • Pros: Full control over your vision and brand, and the potential for much greater financial rewards.
  • Cons: Significantly higher risk, much larger upfront investment, and you are responsible for all aspects of the business.

How OddityOps Supports Both Paths:

  • For Licensing: We provide the professional prototype and supporting materials you need to impress potential licensors. We can also leverage our 32-year network to help broker introductions.
  • For Launching: We are your end-to-end manufacturing partner. After the prototype, we provide a seamless path to mass production with tooling plans and firm quotes, ensuring your vision is executed perfectly at scale.

The best part? You don’t have to decide immediately. A functional prototype from OddityOps gives you the flexibility to pursue either path—or even both sequentially.